Sara R. Lawson

Why 'media'

Media is that which is in-between communication and understanding. My greatest strength is that I'm constantly seeking ways to encourage and facilitate communication - be that in written text or over the phone or through a spreadsheet. A message is only as clear as the medium allows. 

While newsprint and web publishing were my (gluten-free) bread and butter, I am familiar with media production in all its forms, having been behind the camera and at the business end of a microphone. 

I'm no longer an active part of the media, but the hard and soft skills I learned have been invaluable in my professional growth: timeliness, being accurate, fact-checking, seeking primary sources and storytelling, as well as asking the right - and hard - questions. 

Media is that pivotal point between the sender and recipient of a message. Communication would not happen without a medium. My favorite thing is to use the strengths of a medium to made that message clear, interesting and relevant.